京东方Ｂ:2024年年度报告(英文版)

ANNUALREPORT 2024
April 2025
Message to Our Shareholders
As the seasons changed, we ushered in a splendid year.
The year 2024 marks the beginning of BOE's next thirty years, as well as a pivotal year for the
Company to deepen its reforms. In the face of a complex and ever-changing global landscape and
widespread pressure on industry operations, all BOE employees have overcome challenges and kept
forging ahead. Through their hard work, the Company has achieved a fruitful year, with its
performancebackonagrowthtrajectory.AnnualrevenueapproachedRMB200billion.Eachbusiness
line also maintained strong momentum in high-quality development. In the semiconductor display
business, our global shipments of LCDs and shipments across the five major application products
remained number one worldwide, while we maintained global leadership in innovative markets such
asautomotive, retail,healthcare, and IoT.OurshipmentsofflexibleOLEDsgrewsteadily,withnearly
140 million units delivered throughout the year. In the innovative business segment, our MLED
business performance showed significant improvement, the sensor business saw revenue of smart
windows double year-on-year, and the evaluation for top-tier hospital certification for Chengdu BOE
Hospital progressed smoothly in the smart engineering medicine business. Furthermore, the "N"
business continued to thrive, making breakthroughs in areas such as intelligent car networking, ultra-
high-definition displays, and digital art, while also creating benchmark cases, with some businesses
gaining favour in the capital market. These achievements have laid a solid foundation for BOE to
build its medium- to long-term competitive edges. These successes are inseparable from BOE's
ongoing, multidimensional efforts.
Strategic Leadership:Adhering to Long-Termism
Looking back on BOE's development journey, while the Company has encountered setbacks, it has
consistently turned industry challenges into opportunities for growth. This success is due to the
Company's unwavering vigilance and foresight in understanding industry trends and continuously
exploring new directions for growth. In 2024, building on the continued implementation of the
"Empower IoT with Display" strategy and driven by in-depth reflections on industry development
practises, BOE innovatively proposed the "N Curve" theory to elevate its corporate strategy. This
theory ensures that, while the core businesses remain robust, the Company continues to explore
business lines that align with market demands of the "N Curve" business through the accumulation
and extension of core capabilities. This approach guarantees the continuous enhancement of the
Company's competitiveness while driving BOE's long-term, high-quality development and sustained
success. Under the guidance of the "N Curve" theory, breakthroughs were achieved in perovskite and
glass packaging businesses, presenting promising prospects for the future.
Innovation-driven, Building a Solid Foundation for Development
Technological innovation is the cornerstone of driving high-quality corporate development. BOE
continues to invest heavily in research and development, achieving significant results. By2024, BOE
had accumulated over 100,000 independent patent applications, with over 90% of newlyfiled patents
being invention patents and more than 33% of them filed overseas in the year. For seven consecutive
years, BOE has been ranked in the top 20 of the IFI US patent authorisation list and in the top 10 of
WIPO's global PCT patent applications for nine consecutive years. In terms of products and
technologies, BOE successfully mass-produced and delivered the world's first "Z"-shaped three-fold
screen, establishing a new form for OLED products. The UB Cell technology was iterated, launching
theBlackDiamond andBlackCrystalproducts,settingthetrendforhigh-endTVs.Severalinnovative
achievements have been awarded national science and technology awards, in addition to industry
honours from SID, CES, IFA, and others. Furthermore, BOE has actively embraced the wave of
artificial intelligence technology, officially launching the "AI+" strategy and establishing an
organisational mechanism to support its implementation. The Company is driving AI's innovative
applications in manufacturing, product innovation, and business management, thus reinforcing the
foundation for its comprehensive development.
Deepening Reform, Enhancing Management Efficiency
Continuous innovation within an enterprise is a critical driver for sustainable progress and
maintaining a competitive edge. Since its inception, BOE has adhered to a “market-oriented,
international, and professional” development approach while continually improving overall
operational efficiency to maintain vitality. The Company has placed a strong focus on optimising
talent management, further refining regular mechanisms for promotions, exits, and job rotations
within its leadership team, thus stimulating the vitality of